On Monday, May 6, media agency Mindshare said a Pepsi blockchain trial has been carried out and that it brought a 28% boost in supply chain efficiency. At the time of writing, PEP stock is down less than 1%.
Here’s what we know.
Pepsi Blockchain Trial: The Details
Today, Mindshare said the Pepsi blockchain trial was intended to see if blockchain could address “industry challenges” in programmatic advertising. The trial ran in March in the Asia Pacific region. Alongside Mindshare, the food and beverage company worked with MediaMath, a programmatic marketing technology firm, and ...
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